Free Resources

AI Playbooks for
Media Buyers.

6 battle-tested playbooks from an agency managing $30K+/month in ad spend. Real prompts. Real workflows. Real results.

Built by Shivendra Rawat · Founder, Second Step · @shivilized.ai

Browse Playbooks
$30K+Monthly Ad Spend Managed
70%Manual Work Replaced
$2,800Wasted Spend Found
6Playbooks Available

Choose Your Playbook.

Each playbook includes copy-paste prompts, step-by-step frameworks, and real examples from our agency.

Playbook 01
⚡

The AI Media Buying Workflow

5 AI workflows that replaced 70% of manual agency work. Daily health checks, keyword mining, ad copy generation, client reports, and competitive research — all with copy-paste prompts.

What’s Inside
  • 5 complete workflow breakdowns
  • Copy-paste Claude prompts for each
  • Time-saved calculations
  • Tool stack with costs ($40/month total)
Playbook 02
🔍

The 30-Minute PMax Audit

Find wasted spend hiding in your Performance Max campaigns. A complete audit framework that catches what 90% of account managers miss.

What’s Inside
  • Full PMax audit prompt template
  • Settings checklist (location, brand exclusions)
  • Lead quality cross-check framework
  • Benchmarks table for comparison
Playbook 03
💰

The Wasted Spend Finder

I found $2,800/month in wasted spend on a $32K account using one AI prompt. This playbook shows you exactly how to replicate it.

What’s Inside
  • Search terms AI audit prompt
  • Industry-specific negative keyword lists
  • Compound savings calculator
  • Monthly review cadence template
Playbook 04
🔴

The Ad Platform Truth Guide

Which Google Ads recommendations to accept, which to ignore, and which to NEVER touch. Rated Green/Yellow/Red with explanations.

What’s Inside
  • 15 recommendations rated & explained
  • The Optimization Score myth debunked
  • AI prompt to evaluate any recommendation
  • Decision framework for your account
Playbook 05
📈

The Tracking Health Checklist

If your conversion tracking is broken, everything else is useless. This checklist covers Google Ads, Meta, GA4, and GTM in one audit.

What’s Inside
  • Google Ads conversion tracking audit
  • Meta Pixel + CAPI health check
  • GA4 and GTM verification steps
  • Cross-platform consistency check
Playbook 06
🌎

Running Ads: India vs US

Same platform, completely different game. What AI gets wrong when you don’t give it market context — and the prompt templates that fix it.

What’s Inside
  • 5 things AI gets wrong without market context
  • India vs US prompt templates
  • Form qualification differences by market
  • The cross-market advantage framework

Stop Managing Ads the Old Way.

These playbooks contain the exact AI workflows, prompts, and frameworks we use at Second Step every day.

Get Your Playbooks

A performance marketing agency powered by AI.

@shivilized.ai  ·  clawboard.pro

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